We exist to raise the wild in every child.

Veer is a brand built for parents. That means you. We create products that help you and your kids stray from the over-structured, over-scheduled, screen staring world we live in. That's because we believe that free play builds confidence, creativity and social skills, and helps our kids develop into the healthy, well rounded adults they are destined to become.

Dive into our 365 Journal for guides and inspiration, shop “Products We Love” to spark your adventures and support the mission, or help us connect with like-minded organizations.